It’s Frightening What an Entrepreneur’s Choice of Halloween Costume May Reveal About Their Personality


On October 31, approximately 180 million people in the United States will celebrate Halloween. This holiday is BIG BUSINESS. The National Retail Federation and other sources report that of those 180 million people, approximately 2.5 million adults will dress as vampires, 4% will dress as Donald Trump, and 7.2 million as witches.

With adults so engaged in Halloween activities, Einstein Marketing Group (EMG) thought it would make sense to take a deeper dive into the correlation between the Halloween costume and the Entrepreneur’s personality.

Witches, Pirates, and Vampires Reveal Personality Traits such as: Control Freak, Superiority Complex, and Fear of Death!

Witches are often depicted as casting spells, controlling situations, and having the ability to change their image to others at a moment’s notice.

Bottom line – If black robes and hats, pointy shoes, or warts make up your costume, start thinking about the amount of energy you use to hide how much you to take control in your business or in other people’s lives. Delegating tasks, or working on teams or with Partners, may be issues for you. Conversely, this costume choice may reveal you want more control over certain aspects of your business, but may be afraid, or may not know how, to command it.

Pirates are very masculine, strong, powerful, and may not have a problem with corruption.

Bottom line – If ripped pants, puffy shirts, and eye patches make up your costume of choice, ask yourself why you have a difficult time enjoying your accomplishments—even though they often surpass everyone else’s! Is it because you truly want to rule the world or is it that you simply feel superior to everyone around you? Conversely, this costume choice may reveal the lack of power you feel you have over your business or even others around you.

Vampires are evil, scary, and downright creepy.

Bottom line – If being a blood sucking bandit is your costume of choice, this may be your way of giving yourself permission to get in touch with your dark side. Or are you becoming more aware of your own mortality? Conversely, this costume choice may reveal you want to separate yourself from others—perhaps business associates or even clients/customers, but are unsure of how to set those boundaries.

Princesses & Fairies are whimsical, dreamy, and a bit too optimistic.

Bottom line - Entrepreneurs beware as these costume choices SCREAM the following personality traits: a wish for safety and simplicity aka, your business may be running you instead of you running it; you have reality issues or are in deep denial aka, you lack financial resources.

Personality traits provide an insight as to how an Entrepreneur achieves goals, makes decisions, communicates with employees, and chooses clients or customers they ideally want to work with. Julie Mullarkey is the Founder of EMG and a professionally trained Business Coach who works with Entrepreneurs and Executives who are serious about thinking BIG and taking their businesses or careers to a new level.

“I make big requests and ask my clients to tap into their dreams and imagine what life would be like if money and time were no object. This exercise often helps reveal what is either holding them back from achieving new levels of success, or may help reveal what is missing in their business model or individual skill set,” says Mullarkey.

While Halloween provides a vehicle to express oneself, “I would like to challenge Entrepreneurs and Executives to think about why they are making the choice for a particular costume and identify what they may be ignoring in their life or business.” Julie adds, “Going through this process can be frightening! But allowing yourself to eliminate situations or things that are holding you back can be the key to open up the door to new endeavors and unlimited success.”


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